Better brunches start here
July 21, 2026
Brunch has always had a bit of magic about it – that sweet spot between breakfast and lunch where food feels indulgent, unrushed and full of possibility. But despite its popularity, brunch is still treated like a weekend‑only luxury. We think it’s time to change that. And we’ve teamed up with the good folks at St Ewe eggs to make it our mission to share the brunch love!
To help you bring more joy (and flavour) to your mornings, we’ve teamed up with St Ewe to create a brilliant brunch deal on Ocado, pairing our Mellow Yellow Chilli Oil with their incredible Rich Yolk eggs. It’s the golden duo behind some of our favourite brunch dishes – and the perfect excuse to make brunch a bigger part of your week.
St Ewe share so many of our values – a family‑run business committed to sustainable farming and the highest standards of welfare. Just as their hens come first, our soil and the way we grow are at the heart of how we make Mellow Yellow. Together, we’re united by a passion for British food and for putting better health and nutrition on the plate. We may be biased but they’re also the best eggs we’ve tasted…
A Little Brunch History
Brunch as we know it dates back to the late 19th century. The term is widely credited to British writer Guy Beringer, who proposed a lighter, more sociable alternative to the heavy Sunday post‑church meal. His vision? A late‑morning spread that encouraged conversation, comfort and a slower start to the day.
It wasn’t long before brunch crossed the Atlantic, where Hollywood stars and New York socialites helped cement it as a glamorous, leisurely ritual. Today, brunch is a global phenomenon, but still mostly confined to weekends.
We think that’s a missed opportunity. And we think we can do better than avocado on toast! Though that of course, shall always remain a classic.
Plenty of Inspiration for Your Plate
We’ve packed our website with brunch recipes that prove just how exciting this meal can be. Whether you’re cooking for friends or treating yourself, there’s something to spark creativity.
Start with Dom’s Upside‑Down Croque Madame, a playful twist on a classic that layers crispiness, cheesiness and a chilli‑bright kick. Or dive into Emily’s Creamy Miso Butterbeans on Toast, topped with a crispy chilli‑oil fried egg that transforms a simple slice of sourdough into a flavour bomb.
And that’s just the beginning. Search brunch on our recipe page and you’ll find a whole host of dishes designed to bring serious punch to your plate, any day of the week.
